Structuring a case answer

A repeatable structure for open-ended business questions.

Notes

Clarify the goal and the metric, break the problem into parts, look for where the change is concentrated, form hypotheses, and finish with a recommendation.

Think aloud: interviewers want to follow your reasoning.

Key points

  • Clarify before analysing.
  • Break the problem into mutually exclusive parts.
  • End with a recommendation.